In app messaging vs push notifications — who wins user engagement?

A marketer’s arsenal should include both in-app messaging and push notifications since each has its own set of benefits for interacting with consumers and motivating certain behaviors. More details can be found here Let’s compare in-app chat with push notifications, and see how they vary and what advantages each offers.

In-app messaging

You may have conversations with app users without ever leaving the app itself thanks to in-app chat. This allows the app to provide the user with information that is relevant to their current activities or position inside the app. It works well for welcoming new users, showing them around the app’s capabilities, and answering their questions as they arise. Depending on the app, in-app messages may be very interactive, with the ability to include buttons, forms, and surveys. As a result, users are more likely to join up, make a purchase, or provide feedback on the spot.

In-app notifications do not disrupt the user’s experience on their device as push notifications do when they display outside the app. They provide a technique to provide information without interrupting the user’s current activity. With in-app messaging, you can talk to consumers while they’re still using your app to get instantaneous feedback and insights. You may learn more about user habits, likes, and dislikes this way.

Push notifications

The benefit of push notifications is that they may be sent to users even if they aren’t currently interacting with the app. They’re an efficient method of getting people’s attention and spreading time-sensitive news or offers. With push notifications, you can reach more people, even if they aren’t actively using the app. This makes them useful for widespread communication, such as marketing or customer retention efforts.

Re-engaging consumers who haven’t used your app in a while is easy using push notifications. Users might be prompted to use your app again by receiving customized messages that highlight its benefits. Push notifications, like in-app messages, may be customized and organized into groups depending on factors such as user activity, interests, and demographics.

How to determine the best marketing strategy

Which method, in-app messages or push alerts, is best for your app and your users? To get the right answer, consider the following:

Many popular applications now use push alerts in addition to in-app chats. Onboarding, education, and interactions based on context may all be handled with in-app messages, while time-sensitive offers, announcements, and re-engagement can be handled using push notifications.

Consider what the user does and how they want things done. In-app messaging works well if your app needs users to take instant action or get updates as they are using it. Push notifications may be especially useful for reaching a large audience with important news and timely reminders.

While in-app chat is preferable for non-disruptive communication while users are inside the app, push notifications are ideal for time-sensitive alerts that need quick attention.

Push alerts are more widespread, although both methods allow for segmentation. Using segmentation, you may send relevant messages to specific users at optimal times.

Finally, the decision between in-app messaging and push notifications should be based on the goals of your app, its intended audience, and the nature of the messages you want to send. User engagement, user experience, and the ability to drive desired behaviors may all benefit from a well-planned strategy that makes use of the best of both techniques.